Your Google & Meta ads, run as one system.

Falling cost per lead with falling lead quality is one of the most common challenges we see, and is usually caused by campaigns optimising for pure volume rather than qualified signal.

We fix this at the tracking layer first: a written qualified-lead definition, a lead-scoring system fed back into the platform, and (where you have a CRM) an offline conversion import so Google and Meta optimise toward leads that actually convert, not just form fills. Cost per qualified lead is one of the key numbers in your monthly summary, not raw CPL.

We work exclusively with Home Energy Installers, which is exactly why our benchmarks and templates work, but we take only one brand per service category per area, your creative and results are never shared or reused, and benchmark figures are anonymised averages across at least five accounts.

Our full conflict and exclusivity policy is published in full, including its limits.

Around an hour in total in month one: an onboarding form, one click to approve our access, and agreeing your targets in writing. After that, a creative approval email each month (48 hours’ silence and we proceed, so it never blocks the work) and a quarterly nudge for fresh imagery. You read the dashboard whenever you want, and a summary once a month.

If your activity is focused on leads and the qualification or quality scoring happens after the conversion takes place, the one ongoing thing we need from you is lead feedback: which enquiries were real and which were time-wasters. If you use a CRM we can read, that happens automatically and costs you nothing. If you don’t, it’s a few minutes a week marking leads off a simple list. It’s the only part of this we can’t do without you, and it’s what lets us optimise toward quality leads that actually convert rather than just cheap form fills.

3-month minimum, then 30-day rolling. Fixed monthly fee paid upfront. Ad spend is paid by you directly to Google and Meta and never passes through us. All accounts and assets remain yours.

You’ll know early, because you get a live dashboard and a benchmarked summary every month rather than finding out at a quarterly review.

Months 1–3 are the proving window: we set written targets at signup, and the month-3 review compares where you are against your day-one baseline honestly, including if the answer is that it isn’t working. If it’s not, we tell you what’s causing it; sometimes that’s the ads, sometimes it’s tracking, lead handling or the offer itself. After the three-month minimum term it’s 30-day rolling, and your accounts and assets are yours to keep either way.

Google (Search, Shopping / Performance Max) and Meta (Facebook & Instagram). Single-channel or dual-channel plans. For most brands the two channels working together outperform either alone: Meta creating demand, Google capturing it.

No. We launch new campaigns on our standard architecture, because most existing accounts are running fragmented, pre-2025 structures that fight Google’s and Meta’s current AI rather than working with it.

Your historical account, pixel and tag data and learnings aren’t lost. We build on top of the same ad account and pixel. But campaign structure is replaced during onboarding, inside the 7–14 day ramp-up window, before anything scales.

The first 7–14 days are a ramp-up period where results fluctuate while the platforms calibrate and work through learning periods (read the guide). By the end of month 1 performance stabilises and you receive your first benchmarked summary. Months 2–3 typically deliver the strongest efficiency gains.

Yes. A monthly refresh of template-based ad creatives is part of the core fee, built from your photos, reviews and offers. A larger pack including motion formats is available as an add-on. Brand strategy and full video production are not included.

The goal is not award-winning work. It is a reliable monthly supply of the best, genuinely diverse, competent, on-policy ads that can drive your performance forwards.

At launch your benchmark line uses published UK industry averages for your sector, always sourced. As the Index builds, it moves to anonymised averages from the accounts we manage, published per category only once it holds at least five accounts, so it can never be traced back to one business.

24/7 access to your own bespoke dashboard you can check any time, updated multiple times a day, plus a monthly written summary: your cost per lead or sale against the industry benchmark, what changed in your creative and why, and the cross-channel budget decision we made and the reasoning behind it. No meetings required to get any of it.

Email support (48-hour business-hours response), a live dashboard, monthly benchmarked summaries, and scheduled review calls at months 3 and 6. No weekly calls: a purposeful feature, not a gap.

Rules watch every account around the clock. These include spend pacing, delivery, rejected ads, tracking health, and performance against target. The rules only act once enough spend has passed to be statistically meaningful, so we’re not reacting to daily noise.

Anything genuinely wrong, an ad rejected, tracking broken, spend running away, gets flagged and actioned same day. Anything requiring judgement goes to a human first.

Some are: pausing an underperforming ad, small scaling moves within set limits, pausing a keyword bleeding spend with zero results.

Bigger calls stay human-only, always: restructuring a campaign, changing what we’re optimising toward, and any cross-channel budget shift. Automation handles the noise; an expert makes the decisions that matter.

No. We audit both, tell you exactly what needs fixing and why it matters, and verify the fix. Implementation sits with your developer or platform support.

Businesses spending under £2,000 a month on ads, anyone wanting bespoke strategy and weekly meetings, and anyone unwilling to fix tracking issues we flag.